Founded by Callum Pritchard and Alan Butler following extensive, successful careers in both national  and global finance sectors, with the object of delivering custom, personalised lending solutions in retail, commercial and specialised lending markets.

Having both recently worked in the mutual banking sector, both Callum and Alan identified a demand for tailored customer service across a broader range of products, catering to all risk appetites and delivered with a detailed knowledge and understanding of credit and risk policies in the market.